MLM Master Strategy - Create Or Compete?

As part of an overall master strategy for running an MLM business, the approach or attitude the Networker brings to the enterprise will go a long way in determining success or struggle. And when all is said and done, it comes down to whether Creation or Competition is the Networker's rallying cry.

Network Marketing or MLM is not like a conventional business. In that world the model is competition with domination the ultimate goal. The metaphor is war, best illustrated, as we all witnessed in the '80s, with the popularity in the business world of such books as The Art of War and Leadership Secrets of Attila the Hun.

Sad to say much, too much, of this very attitude is to be found in Network Marketing today.

The MLM model worked so well in building trust, loyalty and wealth that it inevitably attracted the less scrupulous: It was co-opted and bastardized by the corporate world. So successfully was this done I might add that I frequently talk to people about their businesses and they brag that their company is publicly traded, as if it were part of the Dow Jones Index!

Honestly, an MLM company that's publicly traded has its first allegiance to the shareholders and not the distributors. So is that such a great quality for you as a distributor?

MLM from its inception was meant to be done one-on-one, building one relationship at a time. It is a relationship and teaching business, not a numbers game. Today with all the online help available and with cell phones so popular, the only thing that's changed is that we don't have to drive hours to a meeting leaving us more time to devote to training and building our organization. But the one-on-one rule still holds. The 'Slow Way' is the 'Fast Way' to retention and wealth.

We have entered a New World with new awareness. People are slow to trust and rightfully so. Competition means a winner and a loser and Oh! how many times have we been on the losing end!

Wouldn't it serve you better to be practicing some Creation, like the building of Relationships and Responsible Wealth?

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